From independent filmmakers to amateur videographers, anyone who wants to have their work seen needs to build up an audience and communicate with their fans. The easiest and most effective way to do so is through social media Web sites, such as Facebook and Twitter. This blog provides tips on using these two sites to attract and interact with an audience of your films.
Facebook and Twitter are hugely popular Web sites, among the most trafficked. Potential viewers of your films are already using the sites and spending lots of time hanging out there. Building a Facebook fan page and a Twitter account are as essential as having a Web site or blog.
Benefits of using Facebook and Twitter
- You can easily interact with your audience (aka your community). They can send you messages and read your updates. You can share media, such as photos and videos for free. Having a place for your fans to meet gives them a sense that they are part of your community, not simply passive viewers of your films.
- Allows very easy sign-up for those who want to join your community. So many people have Facebook and Twitter accounts that they have little impediment to joining your Facebook page or following your Twitter account.
- Updating social media pages is often easier and cheaper than traditional Web pages. If you work with a Web designer, updating your Web site may be time consuming or cost valuable funds. Facebook and Twitter are simple to update, and visitors come back often to view changing content.
What to Write About
Some people may be reluctant to use social media sites. They may say things like, “I don’t know what to write about,” or “I have no news to post.”
Here are some tips for what topics you can write about:
- Projects: discuss progress on your film projects. Discuss casting, shooting, editing, or any other important items on your timeline.
- Events: discuss events you are hosting, going to, or just ones that interest you.
- Sell Things: link to items you have for sale. Link to any sites you may use to fund your projects, such as Enjyn or Kickstarter.
- Industry news: provide updates on things going on in the independent film world, such as new groundbreaking films, details industry awards, or other news interesting to your community.
- Questions: pose questions to your followers. This is a great way to get them motivated to interact.
- Link and ReTweet: link or tweet on behalf of others you follow. Maybe a fellow filmmaker has some great news about a project and your community should know about.
- Tutorials/how-to’s: provide information or links to blogs or articles you’ve written that provide instruction
One final suggestion: consistency is an important part of utilizing social media. Try to update regularly to remind your followers you are out there. Keeping your community well fed by updates will have them support you when you’re work is done and ready to be distributed and viewed.